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人民网:从"过时"到"回潮" 产品服务双升级让国人爱上"新跟团游"

2020-01-08 08:24:42 湖北省文化旅游投资集团有限公司

DIJIATUAN、GUHUAXINGCHENG、TUANCANNANCHI......HEZIYOUXINGXIANGBI,YIWANGBUSHAOYOUKESHUOQIGENTUANYOUDOUHUIJUEDETAI“GUOSHI”。ERJINRIJIZHECONGDUOJIAOTAHELVXINGSHEDIAOCHAFAXIAN,SUIZHEXIANSHANGXIANXIAXIAOSHOUQUDAODEYITIHUA,YIJIYUELAIYUEDUOXIFENCHANPINDECHUXIANHEFUWUSHENGJI,GENTUANYOUZAOYIMIANMAOYIXIN,BINGZHONGXINHUODELESHICHANGDEQINGLAI,“XINGENTUANYOU”SHENZHICHENGWEILEGENGDUO80、90HOUNIANQINGRENDEXIAOFEIXUANZE。

线下门店里卖出了环球游

“DANGSHIYIGEYUEJIUMAICHULE2GEHUANQIULVXING55TIANDECHANPIN,DANRENHUAXIAOZAI96WANYUAN。”YIJIABEIJINGXIECHENGMENDIANDEFUZERENGAOSUJIZHE,XIANZAILAIMENDIANBAOMINGDEKERENYOUHENDUO,ERQIEBUSHAORENDOUYUANYIZAIGENTUANYOUSHANGHUAGENGDUOQIANXIANGSHOUGENGHAODECHANPIN,XIANGNANJIYOU、HUANYOUSHIJIEDENGCHANPINDOUYOUBUCUODEXIAOLIANG。

cq9电子 CHULEDINGJIPIAO、JIUDIAN、ZIYOUXING,ZAIGENTUANYOULINGYU,RUJINDESHICHANGYIJIUZUGOUPANGDA。XIECHENGBUJIUQIANXUANBU,JIEZHI2019NIAN10YUE,GELEIGENTUANYOUYEWUNIANDUDINGDANJIAOYIGUIMOYITUPO250YIYUAN,YUELAIYUEDUOLVYOUZHETONGGUOZAIXIANPINGTAIHUOXIANXIAMENDIANXUANZEGENTUANFUWU。GENJUZHONGGUOLVYOUYANJIUYUAN、XIECHENGLVYOUDASHUJULIANHESHIYANSHIFABUDE《CHUJING“XINGENTUANYOU”DASHUJUBAOGAO2019》XIANSHI,YIXILIECHUANGXINDEGENTUANCHANPINXINGTAIHEFUWUFANGSHIDEDANSHENGHELIUXING,RANGZHONGGUOYOUKEZHONGXINAISHANGGENTUANZHEIZHONGLVXINGSHEQUANCHENGFUWU、SHENGXINSHENGLIDELVYOUFANGSHI,TONGSHIYECHENGXIANCHUYOUKEZUQUNNIANQINGHUA、XIAOFEISHENGJI、ZHONGDIANPINGDENGXINQUSHI。XIECHENGFANGMIANBIAOSHI,“GENTUANYOU”BUZAISHICHUANTONGYINXIANGZHONGDE“GENTUANYOU”,“ZHONGGUOYOUKE”YEBUZAISHIYINXIANGZHONGDELAOYANGZI,SUIZHEGENTUANYOUBIAOZHUNSHENGGAO、MENDIANYECONGDIDUANGENTUANSHICHANGXIANGGAODUANZHUANBIAN,RUJIN“GENTUAN”BUZAISHIDIZHI、DIJIADEDAIMINGCI,ERSHISHECHI、DINGZHIDELVYOUXUQIU。

cq9电子 MUQIAN“XINGENTUANYOU”YICHENGWEISHICHANGZHONGDEZHULIUCHANPIN。

ZHONGGUOLVYOUYANJIUYUANHEXIECHENGLVYOUDASHUJULIANHESHIYANSHISHUJUXIANSHI,2019NIANSHANGBANNIANTONGGUOPINGTAIBAOMINGGENTUANYOUCHANPINCHUJINGDEYOUKERENSHUTONGBI2018NIANZENGZHANGLE43%,ZHANGFUMINGXIAN,TONGGUOXIANXIADE“XINLINGSHOU”MENDIANCANJIACHUJINGGENTUANYOUDERENSHUGENGSHIBAOFASHIZENGZHANG,ZENGFUCHAOGUO50%。

cq9电子 CIWAI,SUIRAN50HOU、60HOUYOUKEYIRANSHIGENTUANYOUDEZHONGYAOKEQUN,DANNIANQINGHUAYECHENGWEILERUJINGENTUANYOUSHICHANGDEXIANZHUQUSHI。XIECHENGMENDIANXIANGGUANFUZERENBIAOSHI,YILVYOUMENDIANWEILI,SUIZHE“LVYOUXINLINGSHOU”MOSHIDETUIJIN,YUELAIYUEDUODE80HOU,SHENZHI90HOUYEKAISHIGOUMAIGENTUANYOUCHANPIN,NIANQINGRENTONGGUOLVXINGJIAOYOU、GANSHOUDANGDISHENGHUOFANGSHIDENGXINTIYANYENENGXIANGSHOUGENTUAN。

愈发细分的跟团游逐步走向高品质

YIWANGTIDAOGENTUANYOU,HUOBUDUIBAN、XINGCHENGSUOSHUI、QIANGZHIXIAOFEIDEQINGKUANGSHIYOUFASHENG,LVXINGSHE、DAOYOU、GOUWUDIANJINGCHANGCHENGWEI“ZHONGSHIZHIDE”。GENGMAFANDESHIYINWEIQUEFABAOZHANGYUPEIFUDEBIAOZHUN、LVXINGSHEYEBUYUANYIGONGKAIPEIFUZHENGCE,LVYOUZHEJINGCHANGMIANLIN“WEIQUANNAN”DEWENTI。

cq9电子 ZHENDUIZHEIXIEGENTUANYOU“WANJI”,BULUNSHIOTAHAISHILVXINGSHE,DOUKAISHITONGGUOCHANPIN、FUWULIANGFANGMIANDESHENGJIRANGGENTUANYOUZHUBUDASHANG“GAOPINZHI”DELUOYIN。2018NIAN,XIECHENGLVYOU“GENTUANYOUTIYANBAOZHANG”DUITUANDUIYOU“SHI、ZHU、XING、YOU、GOU、YU”GEGEHUANJIEDETIYANBAOZHANGJINXINGLEPILU,HAIGONGBULEJUTIDEPEIFUBIAOZHUN,BAOKUOJIUDIANANPAIBUFU、QIANGZHIGOUWU、YOULANSHIZHANGSUODUANDENG,BINGJIANGXIANXINGPEIFUBANGZHUXIAOFEIZHEWEIQUAN。XIECHENGDUJIASHIYEBUSHOUXISHANGWUGUANYANGLEIBIAOSHI,LVYOUYIJINGCHENGWEIWOGUOBAIXINGMEIHAOSHENGHUODEBIAOZHI,XIWANGTONGGUOZHIDINGBIAOZHUN、SHENGJIFUWU、CHUANGXINCHANPIN,RANGGENTUANYOUZHEIZHONGYOUQUANCHENGFUWUDELVYOUFANGSHIGENGMEIHAO。

cq9电子 “QIANJINIANSUIZHEGONGMINCHUJINGYOUXUQIUDEDALIANGYONGXIAN,GENTUANYOUYISHIJIANZHUANXINGJIAOMAN,CHUXIANLECHUYOUXUQIUYUXIANYOUCHANPINBUPIPEIDEYIDUANSHIQI。”ZHONGXINLVYOUJITUANLINGSHOUSHIYEBUZONGJINGLIWANGZHENYUETANYAN,XIANZAICHULEFUWUBIAOZHUNSHENGJI,LVXINGSHEYEZAITUICHUGELEIYINGHESHICHANGXUYAODEZHUTICHANPIN,BIRULEISIYUBANDINGZHIHUADECHANPIN,LINJIEYUZIYOUXINGYUGENTUANYOUZHIJIAN,GENGHAODIMANZUYOUKEXIANZAIDECHUYOUXUQIU。MAFENGWOLVYOUYANJIUZHONGXINFUZERENFENGRAOBIAOSHI,ZAIMAFENGWOPINGTAIDEYOUKEZAIJINXINGXIAOFEIJUECESHI,BIANDEYUELAIYUE“CONGMING”。MUQIAN,YIJINGJISHAOYOUYONGHUJINTONGGUOJIAGELAITIAOXUANGENTUANYOUCHANPIN,TAMENHUIZONGHEKAOLIANGLVYOUCHANPINDEXINGCHENGANPAI、SHUSHICHENGDUDENGGEGEFANGMIAN。ZAITONGYIMUDEDIDETONGLEICHANPINZHONG,XIAOSHOUZUIHAODEWANGWANGSHIJIAGEZHONGDENG,FUWUZHILIANGJIAOHAO,BINGYOUYIXIECHUANGXINTIYANDECHANPIN。

cq9电子 “ZAIYOUJITIANJIUYAOCHUFALE,RANGLVXINGSHEBANGMANGDINGZHILEYIGEQUBINGDAOKANJIGUANGDEXINGCHENG,ZHUDEJIUDIAN、QUDEJINGDIANDOUSHIHECHANPINDINGZHISHIYIQISHANGLIANGCHULAIDE,MEIRENDAGAITUANFEIBUDAO5WANBA。”ZHANGNVSHIGAOSUJIZHE,TAHE2GEPENGYOUZULEYIGE3RENTUAN,SUIRANHUAXIAOJIAODUO,DANSHIZHEIYANGGANJUEWANDEGENGSHUFU。XIAOTUANHUA、GEXINGHUA、ZHUTIHUA、GAOPINZHI,GENTUANYOUXIANRANYIJINGMAIRULEQUANXINDESHIDAI。XIECHENGCHUJINGYOUFUZERENXIAOYINYUANZHICHU,SUIZHELVXINGJINGYANDEFENGFU,HAIHUIYOUGENGDUODEYOUKEKUAISUXIANGFENBIEGOUMAIJIPIAOHEDIMIANFUWUBAO(JIUDIAN+YONGCHE+DAOYOU)FAZHAN,JIYUCONGYIRIYOUDAONRIYOUDEZIYOUZUHEJIANGSHIGENTUANYOUKUAISUXIANGSUIPIANHUAGUODU,BIAOZHUNDESUIPIANHUANRIYOURIHOUJIANGFEICHANGYOUSHICHANG。

线上拥抱线下 跟团游也有“新零售”

RUJINOTAHELVXINGSHEZAOYIBUSHIDANGNIANXIANGHUZHENGDUOKEYUANDE“SHUIHUOBURONG”GUANXI,SHANGJIATIGONGCHANPIN、PINGTAIFUNENGSHANGJIA,ZHEIZHONGHEZUOGONGYINGDEXINMOSHIRANGWEILAIDEGENTUANYOUYOULEGENGDUODEFAZHANKONGJIAN。

JIEZHIMUQIAN,XIECHENGGENTUANYOUYEWUHEZUOGONGYINGSHANGCHAOGUOLE10000JIA,TIGONGLE175WANTIAOGEDICHUFACHANPIN,CHULEBANGZHUJIQIANJIALVXINGSHEBAIWANTIAOCHANPINWANCHENGLEXINXIHUAGAIZAO,HAIYOUHUALEGONGYINGSHANGCAOZUOXITONG、TUICHUPEIXUNJIHUA,BANGZHUGONGYINGSHANGXUEXIXIANSHANGPINGTAIYUNYINGJINENG,YIJIXIANGGONGYINGSHANGKAIFANGPINGTAIZIYUANKU。2019NIANYIJIANGPINGTAIXITONGJIPIAO、HUOCHEPIAOZIYUANXIANGGONGYINGSHANGKAIFANG,GONGYINGSHANGKEJIANGZISHENDIJIEZIYUANYUXITONGZIYUANDABAOSHOUMAI,SHIGONGYINGSHANGKEHUOQUQUANGUOCHUFADEKEYUAN。

XIECHENGDAILIPINGTAIFUZERENLIFANZHICHU,GENTUANYOUCHANPINZHONG,XIECHENGZIYINGZHISHIZUOWEIYIJIAGONGYINGSHANGCANYUPINGTAIDEJINGYINGHUODONG,TAGENGDUOCHENGDANDESHIANGENGGAODEBIAOZHUNSHENGCHANCHANPIN,HUOZHEKAITUOXINCHANPINDERENWU。“BIRUZUIJINGAOSUZENGZHANGDEMUDEDICANTUAN,SIJIATUAN,JINGZHIXIAOTUANDENGXINGENTUANYOU,DOUSHIYOUZIYINGLVXIANYANFATUIGUANG,RANHOUGONGYINGSHANGGONGTONGGENJIN,XINGCHENGXINDEGENTUANYOUCHANPINJUZHEN。”

GENTUANYOUDEJIAOBU“YUEZOUYUEYUAN”,NANJIYECHENGWEILERENMENGENTUANCHUYOUDEMUDEDI。

cq9电子 XINGENTUANYUXIANXIAXINLINGSHOUDEJIEHE,YEPENGZHUANGCHUXINDEHUOHUA。LUODIBUDAO3NIANDE“XIECHENGLVYOU”MENDIAN,ZAIJIASHANGLVYOUBAISHITONG、QUNAERMENDIAN,SANPINPAIMENDIANZONGSHUYIDAJIANGJIN8000JIADEGUIMO。CONGSHIJIJINGYINGQINGKUANGKAN,2019NIANXIECHENGSANPINPAIMENDIANYINGSHOUYUJIJIANGSHIXIAN140YIYUANGUIMO。ZHEIXIEXIECHENGLVYOUMENDIANYEZHENGZHUJIANCHENGWEIZENGZHANGHEIMA,BINGQIEJIAOYIEPUBIANBIDANGDIQITACHUANTONGMENDIANYAOGAO。

cq9电子 CIWAIZAIGENTUANYOUCHANPINYANFACHUANGXINSHANG,ZHONGXINLVYOUJITUANLINGSHOUSHIYEBUZONGJINGLIWANGZHENYUEBIAOSHI,GENTUANYOUMUQIANHAISHIXIAOSHOUZHUTIXINGSHI,JINGGUOJINJINIANDEFAZHAN,ZIYOUXINGYOUKEKAISHIZHUBUHUILIU,DUIYUXINKAIFADEMUDEDIHUOZHEDAODANANDUJIAODADEMUDEDI,RUNANMEI,BEIFEI,DONGOU,BEIOUDENG,GENTUANYOUHUIGENGSHOUZHUIPENG。MAFENGWOLVYOUYANJIUZHONGXINFUZERENFENGRAOZEBIAOSHI,MAFENGWOHUITONGGUODASHUJUXITONGJISHIBUZHUODAOSHICHANGXINBIANHUA,BINGJIANGCHENGGUOYUSHANGJIAGONGXIANG,BANGZHUSHANGJIAZAIYUANYOUCHANPINSHANGJINXINGCHUANGXIN,ZHEIXIECHUANGXINCHANPINWANGWANGNENGGOUXUNSUXIYINNIANQINGYOUKEDEMUGUANG,BANGZHUSHANGJIAKAITUOXINDESHICHANG。TONGSHI,SHANGJIAHAINENGTONGGUOPINGTAI,HUOQULVXINGZHEDESHISHIFANKUIHEPINGJIA,BUDUANWANSHANZISHENCHANPINYUFUWU。

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